Crisis8 min read·
Building a 24-Hour Online Reputation Crisis Plan
Every business needs a reputation crisis plan. Here's the template we use with clients.
By Review Remover Editorial Team
Pre-define your crisis team: owner, marketing lead, legal contact, PR contact.
Pre-write three statement templates: short apology, factual correction, no-comment-pending-investigation.
Maintain an after-hours contact tree — most crises break at night.
Define escalation triggers: 5+ negative reviews in 24 hours, any local news mention, any viral social post.
#Crisis#Communications
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