Fake Reviews and the FTC's 2024 Rule: What Brands Must Know
The FTC's fake-review rule allows fines up to $51,744 per violation. Here's how to stay compliant.
By Review Remover Editorial Team
The 2024 FTC rule prohibits buying, selling, or generating fake reviews — including AI-generated reviews and reviews from people without genuine experience.
It also prohibits suppressing or burying negative reviews using unfounded legal threats or physical intimidation.
Review gating (only asking happy customers for reviews) is also explicitly prohibited.
Build a compliant review-request system: ask all customers, don't filter, never offer compensation tied to a positive review.
Dealing with a fake or unfair review?
Get a free review audit. We'll tell you if the review violates platform guidelines and is eligible for removal.
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