Hotel Reputation Management: Tripadvisor, Google & OTA Reviews

Hotels receive reviews across more platforms than almost any other business. Tripadvisor, Google, Booking.com, Expedia, Hotels.com, and dozens of smaller OTAs all shape a property's reputation.

Guests leave reviews for the wrong property, write about things outside hotel control (flight delays, weather), or post fake competitor reviews. Each platform has different evidence requirements, so a one-size-fits-all appeal fails.

Tripadvisor values first-hand stay evidence and penalizes second-hand reports. Booking.com and Expedia verify stays automatically, making non-guest reviews easier to remove. Google relies heavily on policy violations.

Response speed matters. Hotels that respond to 80%+ of reviews within 48 hours see higher booking conversion. Combine removal, response, and a post-stay review request for the best outcomes.