The Small Business Online Reputation Checklist
12 things every small business should do this quarter to protect their online reputation.
By Review Remover Editorial Team
1. Claim every major listing: Google Business Profile, Yelp, Facebook, Bing Places, Apple Maps, Tripadvisor (if applicable).
2. Standardize NAP (Name, Address, Phone) across every listing.
3. Set up alerts for brand mentions (Google Alerts at minimum, dedicated monitoring if budget allows).
4. Audit existing reviews for policy violations — there may already be fake reviews ripe for removal.
5. Build a compliant review-request flow into your post-service customer journey.
6. Train staff on review-response protocol — who responds, in what timeframe, with what tone.
7. Document every customer complaint internally with the date and resolution — this is gold if a review dispute happens later.
8. Review competitor profiles quarterly for benchmarking.
9. Maintain a basic crisis plan: who calls who if a coordinated attack happens.
10. Keep professional photos updated on every profile.
11. Track ranking and rating trends monthly.
12. Re-audit annually.
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